:::IDEA :::CONCEPT :::RESEARCH :::DESIGN :::PROTOTYPE :::CREDITS

Technology has enabled a greater degree of personalization in fashion.

Marrying the elements of extreme sports and urban couture with smart and high perfomance textiles, our collaborative has developed a functional and fashionable athletic jacket concept and prototype. Digital pictures from a camera phone or PDA can be transmitted directly, or downloaded wirelessly from the internet, to a display embedded in the jacket.

Go Ahead. Shoot your sickest backside air! Photograph that switch foot kick-flip! Now you have proof you can wear.