OUR FOCUS
"...the electric age ushers us into a world in which we live and breathe and listen with the entire epidermis."
Marshall McLuhan in Understanding Media – The Extensions of Man
Aesthetic versus Function in Fashionable Wearables and Smart Spaces
Wearable technologies in a mobile, networked environment will take the interface into the "real world" both literally and metaphorically, as our bodies become the interface, mediated through handheld, body-mounted, or embedded clothing devices.
Idea
Definition of concept and development of strategy
“Whatever you can do, or dream you can do, begin it. Boldness has genius and power and magic in it. Begin it now!”
Johann Wolfgang von Goethe
Innovation
From research to design to prototyping to implementation
"… and it was innovative because the creative idea had become realized."
Frans Johansson in The Medici Effect – Breakthrough Insights at the Intersection of Ideas, Concepts & Cultures
Identity
Creating a branding experience
“Products are created in the factory. Brands are created in the mind.”
Walter Landor in Designing Brand Identity
Definition of concept and development of strategy
“Whatever you can do, or dream you can do, begin it. Boldness has genius and power and magic in it. Begin it now!”
Johann Wolfgang von Goethe
Innovation
From research to design to prototyping to implementation
"… and it was innovative because the creative idea had become realized."
Frans Johansson in The Medici Effect – Breakthrough Insights at the Intersection of Ideas, Concepts & Cultures
Identity
Creating a branding experience
“Products are created in the factory. Brands are created in the mind.”
Walter Landor in Designing Brand Identity
